Visit Glasgow Brand Toolkit | Brand Guidelines and Assets

Our brand toolkit is designed to provide clear and simple guidance to anyone who wants to use the Visit Glasgow brand. It explains the brand’s positioning, how it should look and feel visually, and how it should come across verbally.

By its very nature, this brand is the sum of many parts, and many stakeholders. That’s what lends it scale and strength. But with that comes the need for both clarity in what we want to stand for, and consistency in how we articulate and convey that, together.

That doesn’t mean we need to be overly dogmatic or restrictive. We want you to think creatively and authentically about how you deploy the brand, and to tailor your communications to your needs and your audience. But as you do so, please keep these guidelines in mind.

Get in touch with our team at info@visitglasgow.com to discuss:

Ideas around using the brand to support your organisation’s campaigns and activity.
Access to brand guidelines and artwork files.