Jared James Nichols

You can’t teach the blues. It’s not something that can be codified in music books or learned on YouTube. It goes much deeper than that and it comes from the inside. It’s about the way the guitar strings are bent and the sound gets transmuted directly from a player’s soul. It’s simple at the end of the day. Either you’ve got it, or you don’t. JARED JAMES NICHOLS has definitely got it. The Wisconsin-born, singer, writer and guitarist’s channels blues grit and gusto through bombastic arena-size rock ‘n’ roll. It’s raw, raucous and righteously real.

As soon as he got his first guitar at 14-years-old, the stage immediately called to Jared. Maybe it had something to do with the fact that he grew up minutes away from The Alpine Valley Resort— where Stevie Ray Vaughan performed his last show. However, no divine coincidence could truly foreshadow just how adept at the six-string he would eventually become. He personally traces the beginning of his story back to a blues jam that his mother brought him to. “Two weeks after I got an electric guitar, I was on stage with all of these old cats from Chicago playing the blues,” he recalls with a smile. “The music immediately resonated with me. It was all about the feeling and the soul behind it. None of these guys were music nerds. They were true blues guys playing what they felt. That power and reality struck a chord in me. ”

Soon, he found himself practicing for twelve hours every day. Hitting up the local jams, he ended up sharing the stage with legends including Buddy Guy, “Honeyboy” Edwards, and “Big Jim” Johnson as well as opening for Kenny Wayne Shepherd and Derek Trucks. By his 21st birthday, he had logged over 500 gigs.